Noci is situated in the heart of the Valle d’Itria, within one of the most enchanting areas of Puglia, where the rolling countryside is dotted with trulli, dry stone walls, and farmhouses surrounded by vineyards and ancient olive groves. Its historic center, compact and painted white with lime, features a maze of quiet streets, stone arches, and small “gnostre,” which are internal courtyards that once hosted the town's social life but have now been transformed into charming spots adorned with blooming houses, artisan shops, and traditional eateries.
Noci's location is perfect for exploring the region's major tourist attractions: just a few kilometers away are Alberobello, famous for its UNESCO-listed trulli, as well as Locorotondo and Cisternino, recognized among the most beautiful villages in Italy, and Martina Franca, known for the baroque elegance of its buildings. The Castellana Caves, Ostuni, Polignano a Mare, and Matera are also easily accessible for day trips.
Surrounded by a generous and still authentic nature, Noci is also a land rich in flavors. The culinary tradition thrives in every corner: from dairies producing fresh mozzarella and burrata to butcher shops with grills ready to cook local meats on the spot, and wineries that offer tastings of robust red wines and fragrant whites. Throughout the year, the town hosts events related to food and wine culture, such as the famous “Bacco nelle Gnostre,” which attracts thousands of visitors.
Finally, Noci serves as a strategic starting point to reach the coast: in less than an hour, one can choose between the cliffs overlooking the Adriatic Sea or the long sandy beaches of the Ionian Sea, letting the wind guide them to find the calmest and clearest waters. In this part of Puglia, every day presents an opportunity to discover new beauty, amidst timeless villages, authentic flavors, and unforgettable landscapes.
*Distances As The Crow Flies